Meet the Team

Professional Summary

I’ve spent my entire career in the power transmission and industrial reliability space, beginning in customer service for a global power transmission manufacturer and moving into technical territory sales, supporting major industrial operations across North America. Over more than a decade in the field, I saw a consistent gap between what plants needed and what traditional maintenance tools delivered. Industrial Matrix was built to close that gap. Today, I lead the company with a clear mandate: elevate reliability from a maintenance activity to a strategic operational discipline.

Certifications & Technical Credentials

CAT I Vibration Analyst

Why I Chose This Field

I’ve always been fascinated by how things are made, from processes to machinery to complex industrial systems. Reliability allows me to combine that curiosity with meaningful operational impact. Strong reliability programs change the way organizations operate: safer plants, more predictable production, and a workforce empowered with real time intelligence.

My Role in Industrial Matrix

As Founder and CEO, I guide the company’s long term strategy, oversee product development, support customer partnerships, and ensure that Industrial Matrix continues to redefine what proactive, data driven reliability looks like. My focus is building a company that delivers not just technology, but a reliability culture, one rooted in insight, partnership, and measurable operational value.

Fun Fact

Outside of work, I’m an avid traveler with a passion for whisky culture, especially bourbon and scotch. I’ve visited distilleries around the world, exploring the craft, engineering, and precision that go into creating exceptional spirits. The process, from grain to barrel to bottle, reflects the same curiosity that drives my fascination with how things are made across the industrial landscape.

Professional Summary

I bring 13 years of experience across finance, audit, data analytics, and business transformation. My career began at PwC, where I worked as an audit manager across manufacturing, SaaS, FMCG, and oil and gas, supporting organizations through complex financial oversight and operational change. Over the last five years, my focus has shifted toward financial planning and analysis, digital transformation, and data driven decision making. That combination of technical depth and strategic exposure shapes how I lead finance at Industrial Matrix today.

Background

My professional foundation was built in environments where accuracy, structure, and strategic foresight are essential. At PwC, I managed audits for global clients, led financial controls, and partnered with executive teams navigating growth or transformation. In more recent years, I expanded into FP&A, data analytics, and end to end process improvement, working on projects that link financial outcomes directly to operational efficiency and digital modernization.

Certifications & Technical Credentials

Fellow member of ACCA
MSc in Economics

Why I Chose This Field

Finance sits at the intersection of numbers, logic, and strategic influence, which is what drew me to it early on. I enjoy diving into processes, simplifying complexity, and using financial insight to guide significant business decisions. The role gives me the ability to work across teams, understand the full business landscape, and contribute to long term growth with clarity and precision.

My Role in Industrial Matrix

As Head of Finance, I oversee finance and accounting, investor relations, data analysis, and financial process automation. I focus on building scalable systems, streamlining workflows, and ensuring every major decision is supported by accurate and meaningful financial insight, from budgeting and forecasting to operational prioritization and investment planning.

Fun Fact

I drink kefir every night, a simple constant that follows even the busiest days.

Professional Summary

I’ve spent the last four and a half years working at the intersection of reliability, vibration analysis, and customer support. Coming out of the automotive industry, I built my foundation as a maintenance supervisor where downtime wasn’t an inconvenience, it was a production threat. That experience shaped my approach to customer success today. I focus on delivering clear, actionable insights from vibration data so organizations can resolve mechanical issues at their source, not just treat the symptoms.

Background

I started my career in automotive manufacturing, working as a maintenance supervisor while completing school and later transitioning into a full time role. I led maintenance efficiency initiatives, supported real time breakdown scenarios, and developed solutions that kept equipment stable under demanding conditions. Those years built my strengths in attention to detail, root cause analysis, and long term reliability planning, skills I now apply directly when guiding clients through vibration issues and system challenges.

Certifications & Technical Credentials

CAT II Vibration Analyst

Why I Chose This Field

Reliability work gives me the opportunity to take complex vibration data and turn it into something that actually improves how a facility operates. It’s not about chasing noise or trends, it’s about understanding the mechanical truth behind the signal and using that knowledge to prevent failures before they disrupt production. That’s the part of the job I enjoy most.

My Role in Industrial Matrix

As Head of Customer Success, my focus is supporting clients through every stage of their reliability journey. I help identify and root cause rising vibration levels, strengthen monitoring practices, and ensure each customer can operate confidently with the insights provided by our systems. At the same time, I work internally to optimize processes and continuously improve how we deliver support across the entire customer base.

Fun Fact

When I’m not analyzing spectrums, you’ll find me outside, on a hiking trail, around a campfire, or out on the lake. It’s the perfect contrast to the analytical work that fills my week.

Professional Summary

I bring 18 years of experience in industrial automation and 6 years of specialized expertise in vibration analysis, supported by advanced academic and technical credentials across electronics, electrical engineering, and programming. My career has been dedicated to designing, implementing, and optimizing systems that transform raw industrial signals into accurate, reliable, and actionable data. As Technical Director at Industrial Matrix, I oversee engineering strategy, product integrity, and the technical foundations that power our AI driven solutions.

Background

My professional journey spans nearly two decades across automation engineering, sensor integration, system architecture, and industrial electronics. With an Electrical Engineer degree, a Master’s in Electronics, and a Computer Programmer diploma, I’ve built my career at the intersection of hardware, software, and real world machine behavior. My experience includes designing automated control systems, optimizing data acquisition pipelines, and ensuring vibration and ultrasound data is captured with precision and consistency. I’m driven by a passion for engineering solutions that are not only technically robust, but scalable, elegant, and rooted in practical field reality.

Certifications & Technical Credentials

Vibration Analysis - CAT II
Electrical Engineer Degree
Master’s Degree in Electronics
Computer Programmer Diploma

Why I Chose This Field

I enjoy working with automation because it blends creativity, logic, innovation, and real world impact. Building systems that collect accurate and consistent data unlocks the insights companies need to improve reliability, reduce downtime, and operate with confidence. In engineering, you are only limited by your creativity, and that freedom is what motivates me to push boundaries and continuously improve our technology.

My Role in Industrial Matrix

As Technical Director, I oversee engineering development, hardware integration, and system performance. My focus is ensuring our sensors, data pipelines, and reliability technologies operate with the highest accuracy and consistency. I collaborate with cross functional teams to refine product design, enhance data quality, and support ongoing innovation across the Industrial Matrix ecosystem. My goal is to ensure our technology delivers trustworthy insights that empower customers to make smarter, faster, and more confident decisions.

Fun Fact

I’m a Brazilian born Canadian with a lifelong passion for soccer, a sport that mirrors engineering in the way strategy, skill, and precision come together to create something exceptional.

Professional Summary

I bring over 20 years of experience leading marketing, brand strategy, and commercial growth across highly regulated and performance-driven industries. My career began in the pharmaceutical sector, supported by a first degree in Business Development, a discipline that shaped my analytical mindset, strategic focus, and long-term approach to growth. Today, I apply that foundation at Industrial Matrix, where my mandate is to elevate the brand, drive sustained demand, and position the company as the authority in AI driven reliability.

Background

Starting in pharmaceuticals taught me the importance of precision, compliance, and structured communication. Over time, I expanded into B2B, SaaS, manufacturing, and operations-focused industries, where I built growth strategies, market positioning, and the digital infrastructure companies rely on to scale. Entering the predictive maintenance and industrial AI sector has been one of the most dynamic shifts in my career, a field where complexity, innovation, and operational value converge. It offers the challenge of translating advanced technology into clarity, trust, and measurable business outcomes.

Certifications & Technical Credentials

Starting in pharmaceuticals taught me the importance of precision, compliance, and structured communication. Over time, I expanded into B2B, SaaS, manufacturing, and operations-focused industries, where I built growth strategies, market positioning, and the digital infrastructure companies rely on to scale. Entering the predictive maintenance and industrial AI sector has been one of the most dynamic shifts in my career, a field where complexity, innovation, and operational value converge. It offers the challenge of translating advanced technology into clarity, trust, and measurable business outcomes.

Why I Chose This Field

Predictive maintenance fascinates me because it isn’t just technology, its transformation. It reshapes how organizations think, operate, and plan. I’m driven by the challenge of simplifying complexity, building strong narratives, and helping companies see the strategic value of proactive reliability over reactive maintenance. It’s a sector that requires vision, clarity, and a strong voice, exactly where I thrive.

My Role in Industrial Matrix

As Marketing & Growth Manager, I lead the company’s brand strategy, messaging architecture, digital ecosystem, and overall go to market execution. I work across teams, from engineering to sales to customer success, to turn our technical depth into clear, compelling narratives that resonate with executive decision makers. My focus is scaling awareness, accelerating adoption, and shaping Industrial Matrix into the recognized industry leader in AI powered reliability.

Fun Fact

I love to cook, and I’m genuinely great at it. Cooking is my creative outlet and the way I bring people together, turning simple ingredients into something memorable.