Meet the Team

Professional Summary

I’ve spent my entire career in the power transmission and industrial reliability space, beginning in customer service for a global power transmission manufacturer and moving into technical territory sales, supporting major industrial operations across North America. Over more than a decade in the field, I saw a consistent gap between what plants needed and what traditional maintenance tools delivered. Industrial Matrix was built to close that gap. Today, I lead the company with a clear mandate: elevate reliability from a maintenance activity to a strategic operational discipline.

Certifications & Technical Credentials

CAT I Vibration Analyst

Why I Chose This Field

I’ve always been fascinated by how things are made, from processes to machinery to complex industrial systems. Reliability allows me to combine that curiosity with meaningful operational impact. Strong reliability programs change the way organizations operate: safer plants, more predictable production, and a workforce empowered with real time intelligence.

My Role in Industrial Matrix

As Founder and CEO, I guide the company’s long term strategy, oversee product development, support customer partnerships, and ensure that Industrial Matrix continues to redefine what proactive, data driven reliability looks like. My focus is building a company that delivers not just technology, but a reliability culture, one rooted in insight, partnership, and measurable operational value.

Fun Fact

Outside of work, I’m an avid traveler with a passion for whisky culture, especially bourbon and scotch. I’ve visited distilleries around the world, exploring the craft, engineering, and precision that go into creating exceptional spirits. The process, from grain to barrel to bottle, reflects the same curiosity that drives my fascination with how things are made across the industrial landscape.

Professional Summary

I have 10 years of experience in industrial sales, operations management, and customer service. My work has always centered around building operational frameworks, and ensuring customers experience consistent, high quality service. At Industrial Matrix, I oversee the operational core of the company, aligning people, processes, and performance to deliver measurable value and seamless execution for every customer.

Background

I’ve managed technical projects, optimized delivery workflows, and supported operations in environments where precision and reliability matter. These experiences built my ability to balance operational discipline with customer-centric thinking, ensuring teams stay organized, projects stay on track, and customers remain informed and supported.

Certifications & Technical Credentials

Vibration Analysis - CAT I

Why I Chose This Field

Operations is where strategy becomes execution. I enjoy being in the position that ensures everything, from scheduling to service delivery, performs smoothly and efficiently. Helping teams succeed, ensuring customers are happy, and building structure that supports growth is what motivates me.

My Role in Industrial Matrix

As Head of Operations, I oversee the processes, plans and workflows that lead to customer delivery. My goal is to ensure every customer receives clear communication, reliable support, and measurable value from our solutions. I see my responsibility as the encyclopedia of everything Industrial Matrix, what we do, and who our customers are. That way, I can support every member of the team, interdepartmentally, and ensure effective strategy implementation.

Fun Fact

“He works here” - Industrial Matrix Colleague Circa 2025. 

Professional Summary

I bring 13 years of experience across finance, audit, data analytics, and business transformation. My career began at PwC, where I worked as an audit manager across manufacturing, SaaS, FMCG, and oil and gas, supporting organizations through complex financial oversight and operational change. Over the last five years, my focus has shifted toward financial planning and analysis, digital transformation, and data driven decision making. That combination of technical depth and strategic exposure shapes how I lead finance at Industrial Matrix today.

Background

My professional foundation was built in environments where accuracy, structure, and strategic foresight are essential. At PwC, I managed audits for global clients, led financial controls, and partnered with executive teams navigating growth or transformation. In more recent years, I expanded into FP&A, data analytics, and end to end process improvement, working on projects that link financial outcomes directly to operational efficiency and digital modernization.

Certifications & Technical Credentials

Fellow member of ACCA
MSc in Economics

Why I Chose This Field

Finance sits at the intersection of numbers, logic, and strategic influence, which is what drew me to it early on. I enjoy diving into processes, simplifying complexity, and using financial insight to guide significant business decisions. The role gives me the ability to work across teams, understand the full business landscape, and contribute to long term growth with clarity and precision.

My Role in Industrial Matrix

As Head of Finance, I oversee finance and accounting, investor relations, data analysis, and financial process automation. I focus on building scalable systems, streamlining workflows, and ensuring every major decision is supported by accurate and meaningful financial insight, from budgeting and forecasting to operational prioritization and investment planning.

Fun Fact

I drink kefir every night, a simple constant that follows even the busiest days.

Professional Summary

I’ve spent the last four and a half years working at the intersection of reliability, vibration analysis, and customer support. Coming out of the automotive industry, I built my foundation as a maintenance supervisor where downtime wasn’t an inconvenience, it was a production threat. That experience shaped my approach to customer success today. I focus on delivering clear, actionable insights from vibration data so organizations can resolve mechanical issues at their source, not just treat the symptoms.

Background

I started my career in automotive manufacturing, working as a maintenance supervisor while completing school and later transitioning into a full time role. I led maintenance efficiency initiatives, supported real time breakdown scenarios, and developed solutions that kept equipment stable under demanding conditions. Those years built my strengths in attention to detail, root cause analysis, and long term reliability planning, skills I now apply directly when guiding clients through vibration issues and system challenges.

Certifications & Technical Credentials

CAT II Vibration Analyst

Why I Chose This Field

Reliability work gives me the opportunity to take complex vibration data and turn it into something that actually improves how a facility operates. It’s not about chasing noise or trends, it’s about understanding the mechanical truth behind the signal and using that knowledge to prevent failures before they disrupt production. That’s the part of the job I enjoy most.

My Role in Industrial Matrix

As Head of Customer Success, my focus is supporting clients through every stage of their reliability journey. I help identify and root cause rising vibration levels, strengthen monitoring practices, and ensure each customer can operate confidently with the insights provided by our systems. At the same time, I work internally to optimize processes and continuously improve how we deliver support across the entire customer base.

Fun Fact

When I’m not analyzing spectrums, you’ll find me outside, on a hiking trail, around a campfire, or out on the lake. It’s the perfect contrast to the analytical work that fills my week.

Professional Summary

I bring 18 years of experience in industrial automation and 6 years of specialized expertise in vibration analysis, supported by advanced academic and technical credentials across electronics, electrical engineering, and programming. My career has been dedicated to designing, implementing, and optimizing systems that transform raw industrial signals into accurate, reliable, and actionable data. As Technical Director at Industrial Matrix, I oversee engineering strategy, product integrity, and the technical foundations that power our AI driven solutions.

Background

My professional journey spans nearly two decades across automation engineering, sensor integration, system architecture, and industrial electronics. With an Electrical Engineer degree, a Master’s in Electronics, and a Computer Programmer diploma, I’ve built my career at the intersection of hardware, software, and real world machine behavior. My experience includes designing automated control systems, optimizing data acquisition pipelines, and ensuring vibration and ultrasound data is captured with precision and consistency. I’m driven by a passion for engineering solutions that are not only technically robust, but scalable, elegant, and rooted in practical field reality.

Certifications & Technical Credentials

Vibration Analysis - CAT II
Electrical Engineer Degree
Master’s Degree in Electronics
Computer Programmer Diploma

Why I Chose This Field

I enjoy working with automation because it blends creativity, logic, innovation, and real world impact. Building systems that collect accurate and consistent data unlocks the insights companies need to improve reliability, reduce downtime, and operate with confidence. In engineering, you are only limited by your creativity, and that freedom is what motivates me to push boundaries and continuously improve our technology.

My Role in Industrial Matrix

As Technical Director, I oversee engineering development, hardware integration, and system performance. My focus is ensuring our sensors, data pipelines, and reliability technologies operate with the highest accuracy and consistency. I collaborate with cross functional teams to refine product design, enhance data quality, and support ongoing innovation across the Industrial Matrix ecosystem. My goal is to ensure our technology delivers trustworthy insights that empower customers to make smarter, faster, and more confident decisions.

Fun Fact

I’m a Brazilian born Canadian with a lifelong passion for soccer, a sport that mirrors engineering in the way strategy, skill, and precision come together to create something exceptional.

Professional Summary

I bring over 20 years of experience leading marketing, brand strategy, and commercial growth across highly regulated and performance-driven industries. My career began in the pharmaceutical sector, supported by a first degree in Business Development, a discipline that shaped my analytical mindset, strategic focus, and long-term approach to growth. Today, I apply that foundation at Industrial Matrix, where my mandate is to elevate the brand, drive sustained demand, and position the company as the authority in AI driven reliability.

Background

Starting in pharmaceuticals taught me the importance of precision, compliance, and structured communication. Over time, I expanded into B2B, SaaS, manufacturing, and operations-focused industries, where I built growth strategies, market positioning, and the digital infrastructure companies rely on to scale. Entering the predictive maintenance and industrial AI sector has been one of the most dynamic shifts in my career, a field where complexity, innovation, and operational value converge. It offers the challenge of translating advanced technology into clarity, trust, and measurable business outcomes.

Certifications & Technical Credentials

Starting in pharmaceuticals taught me the importance of precision, compliance, and structured communication. Over time, I expanded into B2B, SaaS, manufacturing, and operations-focused industries, where I built growth strategies, market positioning, and the digital infrastructure companies rely on to scale. Entering the predictive maintenance and industrial AI sector has been one of the most dynamic shifts in my career, a field where complexity, innovation, and operational value converge. It offers the challenge of translating advanced technology into clarity, trust, and measurable business outcomes.

Why I Chose This Field

Predictive maintenance fascinates me because it isn’t just technology, its transformation. It reshapes how organizations think, operate, and plan. I’m driven by the challenge of simplifying complexity, building strong narratives, and helping companies see the strategic value of proactive reliability over reactive maintenance. It’s a sector that requires vision, clarity, and a strong voice, exactly where I thrive.

My Role in Industrial Matrix

As Marketing & Growth Manager, I lead the company’s brand strategy, messaging architecture, digital ecosystem, and overall go to market execution. I work across teams, from engineering to sales to customer success, to turn our technical depth into clear, compelling narratives that resonate with executive decision makers. My focus is scaling awareness, accelerating adoption, and shaping Industrial Matrix into the recognized industry leader in AI powered reliability.

Fun Fact

I love to cook, and I’m genuinely great at it. Cooking is my creative outlet and the way I bring people together, turning simple ingredients into something memorable.

Professional Summary

I bring 15 years of experience working with rotating equipment, industrial machinery, and reliability-driven operations, including five years with Industrial Matrix. My career spans hands-on technical roles, quality management, international field coordination, and advanced vibration analysis. Today, I support our customers across food manufacturing and university facilities, ensuring they gain clear, actionable insights from their equipment data and achieve stronger reliability outcomes.

Background

I started my career as a Tool Maker apprentice and CNC operator, building a strong foundation in precision manufacturing and mechanical systems. From there, I moved into sales for an electric motor repair shop, followed by roles as a Quality Manager and International Service Coordinator for a global gearbox manufacturer. These experiences exposed me to plants of every size, industry, and geography, and taught me how similar equipment and maintenance challenges can be, no matter the location or product. Joining Industrial Matrix allowed me to combine that background with advanced vibration analysis and hands-on installation work, supporting customers through diagnostics, troubleshooting, and long-term reliability improvements.

Certifications & Technical Credentials

Vibration Analysis - CAT II

Why I Chose This Field

I enjoy helping maintenance teams understand what their equipment is trying to tell them. Every facility has its own rhythm, challenges, and learning curve, and seeing patterns across industries makes the work endlessly fascinating. The mix of problem solving, technology, field work, and human collaboration keeps every day different. It often feels like being inside a real-life episode of How It’s Made, except I get to help influence how things run.

My Role in Industrial Matrix

As a Customer Success Manager and vibration analyst, I support customers in food manufacturing and university environments by analyzing data, identifying mechanical issues, guiding corrective actions, and helping teams enhance their reliability programs. I also perform installations, giving me direct exposure to a wide range of equipment and processes. My goal is to ensure every customer receives clear insight, practical guidance, and long-term value from their predictive maintenance investments.

Fun Fact

I’m known for my dry sense of humor and my firm commitment to being entirely human, no firmware updates required. Outside of work, you’ll usually find me at a curling rink, a campsite, or a concert, enjoying the kind of low tech activities that pair perfectly with a well made sandwich.

Professional Summary

I bring over 13 years of experience in preventive, corrective, and predictive maintenance across multiple industries and continents. My career spans power generation, industrial machinery repair, electromechanical systems, and reliability engineering, with hands-on expertise developed in Colombia, Australia, and Canada. For the past two years at Industrial Matrix, I’ve merged my technical background with customer success leadership, ensuring clients get maximum value from their monitoring systems, analytics, and predictive maintenance programs.

Background

I began my career as an electromechanical engineer supporting equipment reliability, installations, and technical operations across industrial environments. Over the years, I’ve gained extensive experience in machinery repair, system configuration, field diagnostics, and data driven troubleshooting. Working across three different countries exposed me to diverse industrial cultures, operational pressures, and maintenance methodologies, strengthening my technical perspective and sharpening my ability to support customers with clarity and precision. Whether I’m helping a facility configure sensors or analyzing the root cause of a vibration spike, my focus is always the same: empower teams to run smarter, safer, and more efficiently.

Certifications & Technical Credentials

Vibration Analysis - Category I
Bachelor in Electromechanics
Associate Degree - Industrial Electrician
Certificate IV in Business - Greystone College, Australia
Lean Manufacturing (Implementer Grade)
Cummins BETT - Basic Electronic Theory & Troubleshooting
Training across multiple industrial configuration tools and software systems

Why I Chose This Field

I’m passionate about how data and technology are transforming maintenance. The ability to detect issues early, long before they cause failures, is what makes this industry so powerful. Predictive maintenance combines engineering, analytics, and proactive problem solving in a way that directly improves reliability, safety, and operational confidence. Being part of that evolution is exciting, and I’m driven by the opportunity to help organizations embrace a more intelligent, forward looking approach to maintenance.

My Role in Industrial Matrix

As a Customer Success Manager, I guide clients through their entire predictive maintenance journey, from onboarding and system configuration to technical support and continuous program optimization. I help customers interpret data, troubleshoot anomalies, refine monitoring strategies, and fully leverage the capabilities of our AI driven systems. My goal is to ensure every customer experiences real, measurable value and builds a strong, sustainable reliability culture.

Fun Fact

I’m passionate about technology and history, and I’m a devoted supporter of the Colombia National Soccer Team.

Professional Summary

I bring 18 years of experience in industrial maintenance, vibration diagnostics, and oil analysis across oil and gas, pulp and paper, and heavy industry environments. My career as a millwright and reliability specialist has given me a deep understanding of rotating equipment, failure modes, and the real-world operational challenges maintenance teams face. At Industrial Matrix, I apply that experience to help customers interpret vibration data, troubleshoot problem assets, and build stronger, more proactive reliability programs.

Background

I began my career as a millwright in oil and gas and pulp and paper, industries where equipment must run reliably, safely, and continuously. Over nearly two decades, I specialized in vibration analysis, oil analysis, and condition monitoring technologies, supporting large facilities through diagnostics, root cause investigations, and long-term reliability improvements. These years in the field shaped my ability to read machine behavior, identify failure patterns early, and communicate complex technical findings in a way that’s practical and actionable for maintenance and operations teams.

Certifications & Technical Credentials

Vibration Analysis - CAT II
 Ultrasound Level I
 Certified Lubrication Specialist (CLS)

Why I Chose This Field

I enjoy solving problems, real problems that cost companies time, money, and operational stability. Every asset has a story and every issue has a root cause. Finding that answer, helping teams avoid unnecessary downtime, and supporting better decision making is what makes this work meaningful. I also enjoy connecting with people who share the same passion for maintenance, machinery, and operational excellence.

My Role in Industrial Matrix

As a Customer Success Manager, I focus on helping customers understand their vibration data, diagnose issues with their problem assets, and strengthen their overall reliability programs. I work closely with maintenance teams to interpret data trends, validate findings, and ensure they feel supported throughout their predictive maintenance journey. My goal is to give customers clarity, confidence, and measurable reductions in downtime.

Fun Fact

Being outdoors is my reset button, whether it’s hiking, exploring, or simply taking in nature. It clears my mind and keeps me grounded.

Professional Summary

I bring more than 16 years of reliability leadership across power generation, pulp and paper, and automotive manufacturing. Throughout my career, I’ve been the person operations turn to when the machines are critical, the timelines are tight, and the failures can’t happen twice. My work is built on designing predictive maintenance programs that don’t just look good on paper, they transform day to day operations, reduce unplanned downtime, and strengthen the overall reliability culture in a facility. I’ve spent years learning exactly how machines behave under stress, and I use that experience to help organizations move from reactive maintenance to a fully data driven approach.

Background

My foundation comes from real field work: standing in loud, hot, demanding environments analyzing assets that can make or break production. I’ve diagnosed complex mechanical issues, led multi site PdM rollouts, and implemented reliability programs that directly impact throughput, cost, and safety. This hands-on understanding is what shapes my approach today, practical, grounded, and focused on solutions that maintenance teams can actually use. Experience only matters when it translates into results, and that’s always been my benchmark.

Certifications & Technical Credentials

CRL - Certified Reliability Leader
 Vibration Analysis CAT II
 Ultrasound Level II

Why I Chose This Field

Reliability work has always aligned with how I think. I enjoy the challenge of solving complex mechanical problems and using data to uncover issues that aren’t obvious. There is real value in preventing failures before they disrupt operations, and even more value in helping teams adopt a smarter, more proactive way of working. Predictive maintenance allows me to combine experience, analysis, and strategy in a way that directly improves how plants operate.

My Role in Industrial Matrix

At Industrial Matrix, I lead business development with an emphasis on real reliability outcomes. My role is to help organizations adopt AI driven PdM solutions in a way that’s practical, scalable, and measurable. I work closely with maintenance and operations leaders to optimize monitoring strategies, interpret complex data, and push toward a true zero downtime environment. My focus is always on long term value, programs that last, prevent failures, and make operations stronger.

Fun Fact

For more than 20 years, I’ve been refereeing hockey. It’s a fast, high pressure environment that demands focus, clear judgment, and consistency, the same principles that guide my reliability work every day.

Professional Summary

I bring three years of experience supporting reliability and predictive maintenance programs across bakery, meat processing, and corrugation facilities, industries defined by high throughput, tight timelines, and zero tolerance for downtime. My on the ground experience in factory environments gives me a rare advantage: I understand exactly what maintenance teams face day to day. At Industrial Matrix, I leverage that perspective to identify the right solutions for each customer, align them with our capabilities, and guide organizations toward mature, high performance reliability programs.

Background

My career began on the factory floor, working as a general laborer in manufacturing environments where equipment failures create immediate, visible consequences. That early exposure shaped how I think about operational pressure, unplanned downtime, and the reality of frontline maintenance work. Since joining Industrial Matrix, I’ve developed strong industry specific knowledge across bakeries, meat processing plants, and corrugated packaging operations, learning their failure patterns, operational dynamics, and reliability challenges. I’ve built a reputation for translating those insights into tailored PdM strategies that resonate with both technicians and leadership teams.

Certifications & Technical Credentials

Vibration Analyst - CAT I

Why I Chose This Field

I’m fascinated by everything that happens behind the scenes of the industries that support the global economy. Most people never see how everyday products are made, or the level of coordination required to meet demand reliably. Working in predictive maintenance allows me to be part of that hidden world, helping teams operate safely, efficiently, and intelligently. I believe failures will always happen, but failing to learn and adapt ensures they repeat. Reliability is about breaking that cycle.

My Role in Industrial Matrix

As a Business Development Representative, I bridge the gap between operational needs and technical strategy. I work directly with customers to understand their goals, identify the right technologies and monitoring tools, and guide them through implementation with clarity and confidence. Beyond initial scoping, I stay involved to ensure long term program success and measurable reliability improvement. My mission is to help customers build PdM programs that not only function, but transform how their operations run.

Fun Fact

My favorite song is “Stand By Me” by Ben E. King - a timeless reminder of resilience, grounding, and steady support, both in life and in work.

Professional Summary

I bring two years of hands-on experience in electromechanical systems, automation, and field installation. My background blends engineering fundamentals with practical, real world troubleshooting, giving me the ability to assemble, test, diagnose, and install equipment with precision and confidence. I thrive in environments where technology, mechanics, and problem solving intersect.

Background

My path into automation and engineering started early. I spent almost a decade working in the pizza industry, which supported me through college and taught me discipline, teamwork, and efficiency under pressure. During my advanced diploma, I completed a full automation cell project using a vision system for robotic guidance and sorting components. I gained additional experience through co-ops in a CNC shop and at a Honda production facility, giving me exposure to both small, hands-on environments and global, high volume manufacturing. That mix helped me build strong foundations in PLCs, robotics, programming, integration, machining principles, and vision systems.

Certifications & Technical Credentials

Electromechanical Engineering Technology - Advanced College Diploma

Why I Chose This Field

I enjoy working in automation and engineering because it’s an industry that never stops evolving. New technologies, better methods, smarter applications, there is always more to learn. I’m drawn to roles where innovation meets practicality, where every improvement makes someone’s work easier, safer, or more efficient. That constant progress is what keeps me motivated.

My Role in Industrial Matrix

At Industrial Matrix, my focus is assembling, testing, troubleshooting, and installing hardware across customer sites. I ensure every device is built correctly, every system is verified, and every installation functions as intended. My goal is to make sure customers receive reliable, high quality equipment that performs the way it should from day one.

Fun Fact

I once ate an entire pizza with chopsticks, and I also made my own pieces of chainmail armor.

Professional Summary

I bring over five years of experience in installation and technical service across complex, high precision environments. My background includes installing medical imaging equipment, large scale air shelter domes, and walk-in refrigeration units, work that demands accuracy, safety awareness, and strong problem solving. Although newer to vibration analysis, I’ve built a solid foundation in sensor configuration, hardware installation, and field deployment, helping ensure Industrial Matrix systems are installed correctly, calibrated accurately, and ready for long term reliability monitoring.

Background

Before joining Industrial Matrix, I worked as a service and installation technician across sectors where technical precision is non negotiable. Installing specialized medical imaging machines, large engineered structures, and industrial refrigeration systems required mechanical skill, attention to detail, and adaptability in unpredictable field environments. That experience translates directly into my work today, ensuring sensors are mounted, configured, and tested with the same level of care and professionalism. I’m constantly learning, developing new skills, and expanding my capabilities in the reliability and predictive maintenance space.

Certifications & Technical Credentials

Hands on installation and technical service experience across medical, structural, and industrial environments
Early stage vibration analysis experience
Specialized background in equipment configuration and field deployment

Why I Chose This Field

I enjoy working in a field where you’re always learning. Predictive maintenance combines technology, mechanical systems, data, and hands on work, and being part of a team that helps customers protect their equipment and improve operations is rewarding. In the end, we all want the same thing: machines that run better, longer, and smarter.

My Role in Industrial Matrix

As an Installation Technician, I focus on configuring and installing Industrial Matrix sensors across a wide range of customer environments. My job is to ensure every device is mounted correctly, connected securely, and set up for accurate, long term data collection. I support the field team through troubleshooting, configuration adjustments, and hands-on installation work that forms the foundation of every successful predictive maintenance program.

Fun Fact

I can do a handstand - on my feet. Some call it standing. I call it balance, precision, and commitment.

Professional Summary

I bring 15 years of experience across finance, commercial lending, equity research, investment banking, and operational leadership. My career spans both the analytical rigor of capital markets and the hands-on realities of operating companies. Today, I support Industrial Matrix at the board and advisory level, focusing on financial strategy, long-term planning, and organizational growth. My work is anchored in ensuring the company is positioned, structurally and financially, for scale, resilience, and strategic expansion.

Background

My career began in finance, where I worked across commercial lending, equity research, and investment banking, roles that demanded deep analytical discipline, market insight, and strategic judgment. Over time, I transitioned into operating environments, applying that financial expertise to real businesses and bridging the gap between financial theory and day-to-day execution. This combined background allows me to support Industrial Matrix with a balanced, financially grounded perspective that connects operational decisions to long-term enterprise value.

Certifications & Technical Credentials

MBA
 CFA Charterholder

Why I Chose This Field

The predictive maintenance industry offers a rare opportunity, the ability to reduce or even eliminate downtime, one of the most costly and disruptive challenges in industrial operations. Being part of a company that can meaningfully impact operational continuity, safety, and profitability is both rewarding and strategically compelling. I’m passionate about using technology, process improvement, and structured planning to accelerate organic growth and unlock value across the business.

My Role in Industrial Matrix

As a Consultant and Board Member, I focus on financial analysis, strategic planning, and guiding long-term organizational direction. I work closely with leadership to evaluate growth opportunities, support financial decision making, and help ensure the company is building a strong, scalable foundation for the future.

Fun Fact

Outside of work, I love snowboarding and mountain biking in Western Canada, the perfect combination of adrenaline, challenge, and open air.